SEO Best Practices for Healthcare & Wellness: Rank & Grow

The Problem: Patients and Clients Can’t Find You Online

Whether you’re a healthcare provider, wellness brand, or medical practice, potential patients and clients are searching for solutions, but if your website isn’t showing up in search results, they’re choosing competitors instead. From finding a trusted provider to researching treatment options, search visibility is the first step to building connections.

The Solution: A Strong SEO Strategy

SEO isn’t just about rankings, it’s about trust, accessibility, and guiding the right audience to your services. With a strategic SEO approach, your healthcare or wellness brand can ensure patients and clients not only find you online but also feel confident choosing you for their care.

‍

Healthcare SEO Best Practices

1. Target the Right Keywords

Your SEO strategy should focus on what your ideal patients and industry partners are searching for. High-intent keywords include:

• “Therapist near me”
• “Primary care doctors near me”
• “Urgent care in [City]”

Use tools like Ahrefs or Google Keyword Planner to identify high-volume, relevant keywords, and strategically place them in your content, URLs, and meta descriptions. While high-volume keywords drive broad visibility, low-volume keywords can be just as valuable, especially at the bottom of the funnel. While broad terms like 'best healthcare providers' drive visibility, more specific searches like 'functional medicine doctor vs. primary care physician' or 'CBT vs. DBT therapy' may attract fewer visitors but signal higher intent meaning those searchers are more likely to convert into patients or clients.

2. Optimize for Local Search

Most patients are looking for providers near them, making local SEO essential. Here’s how to rank locally:

• Claim and optimize your Google Business Profile
• Optimize for location-based keywords (“therapist in [City]”)
• Encourage patient reviews to build credibility and engagement

3. Improve Website Health with Technical SEO

A slow, unstructured website won’t rank well. Google prioritizes user experience, so make sure your site is:

• Fast-loading on all devices
• Mobile-friendly and easy to navigate
• Using structured data (schema markup) to help search engines understand your content
• Learn more about technical SEO here

4. Create High-Quality, Informative Content

Content is the foundation of SEO. Answer the questions your audience is asking:

• How do I find a trusted doctor/therapist/specialist near me?
• What are the best hospitals/clinics for [condition/treatment]?
• What should I look for in a healthcare provider?
• How much does [treatment/procedure] cost?

Educational, well-researched blog posts and service pages not only boost rankings but also establish your authority in the healthcare industry.

5. Earn High-Quality Backlinks

Backlinks, links from reputable websites to your site, are a major ranking factor. To build authority:

• Get listed in medical directories
• Contribute guest posts to healthcare industry blogs
• Partner with trusted organizations to share valuable insights

Real Results: SEO in Action

At Green Hearted, we don’t just talk about SEO; we deliver real results. In one year, we helped a mental health clinic increase organic search impressions by 35.23% YoY and improve their ranking keywords in the top 1-20 positions by 70%. Our strategic approach combined keyword research, on-page optimization, and content recommendations to drive sustainable growth.

‍

Partner with a Healthcare SEO Agency That Gets It

SEO for healthcare isn’t just about algorithms, it’s about connecting people with the care and expertise they need. Green Hearted specializes in data-driven SEO strategies that help medical practices, hospitals, and healthcare providers grow sustainably.

Want to take your healthcare SEO to the next level? Reach out to schedule a free consultation.

‍

Frequently Asked Questions: Healthcare SEO

What is Healthcare SEO?

Healthcare SEO is the process of optimizing your website, so it appears higher in search results when people look for medical services, providers, or health-related information. It combines technical SEO, content strategy, structured data, and local SEO to improve visibility and credibility.

‍

How does SEO help medical practices grow?

SEO helps medical practices by:

• Increasing visibility in search results, so more patients find them
• Attracting high-quality traffic from people searching for healthcare services
• Building trust with educational content and positive reviews
• Improving user experience with a well-optimized website
• ‍

Why is content important for Healthcare SEO?

Content educates, engages, and converts potential patients. Search engines prioritize well-researched, helpful content, so having a strong blog, FAQs, and service pages improves both rankings and credibility.

‍

What is structured data, and how does it help Healthcare SEO?

Structured data (also known as schema markup) helps search engines better understand the content on your site. For healthcare, this can mean adding:

• Medical conditions and treatments
• Physician profiles
• Clinic locations and contact information

This improves search visibility and can even enable rich results (FAQs, star ratings, and featured snippets).

‍

How long does it take to see SEO results for a medical website?

SEO is a long-term strategy. Typically, you may see improvements in 3-6 months, with significant growth in 6-12 months, depending on competition, website history, and investment in optimization.

‍

How much does SEO cost for a healthcare or wellness company?

The cost of SEO services depends on factors like your website’s current performance, competition in your niche, and the level of optimization needed. Get a personalized quote from Green Hearted. Contact us here for a free consultation.

‍